Nutella Hazelnut Spread with Cocoa – Kid-Friendly Family Breakfast Topping for Toast and Waffles, 13 oz
Nutella Hazelnut Spread with Cocoa – Kid-Friendly Family Breakfast Topping for Toast and Waffles, 13 oz
Couldn't load pickup availability
Why you'll love it
- Iconic, globally recognized brand with 50+ years of heritage and authentic hazelnut-cocoa taste
- Versatile single product works for spreading, baking, topping, and gifting
- Kid-friendly flavor profile that brings the whole family to the breakfast table
- Multi-pack option offers better value and gifting convenience
- Turns ordinary mornings into 'wow' experiences with minimal effort
- Holiday-appropriate and giftable, removing the stress of finding a crowd-pleasing present
- velvety smooth texture
- rich hazelnut flavor
- spreads nicely
- consistent quality across retailers
- sealed for freshness
- can be spread in a thin or thick layer
- about the same thickness as peanut butter
- great value for the money
- crowd pleaser
- not too sweet
- perceived as a healthier snack alternative
- historical/cultural significance (went to the moon and back)
Perfect for
- Spreading on toast, pancakes, waffles, or crêpes for breakfast or brunch
- Baking ingredient for cupcakes, muffins, and cookies
- Topping for fruit, croissants, or coffee-pairing treats
- Filling holiday gift baskets for friends, family, and coworkers
- Family-friendly weekday breakfast to make mornings feel special
- spreading on raisin toast
- spreading on Whole Foods shortbread cookies
- spreading on English muffins with peanut butter
- spreading on bagels
- spreading on pretzels
- spreading on gaufre (Belgian-style waffles)
- pairing with strawberries
- spreading on waffles
- spreading on crackers
- eating with coffee in the morning
- NUTELLA HAZELNUT SPREAD: Discover the Original Hazelnut Spread that's a classic around the world and spread a Nutella smile with the perfect breakfast spread. Start the day with a 13-ounce jar of Nutella
- DISCOVER DELICIOUSNESS: Each jar of Nutella contains the irresistibly creamy taste of the hazelnut spread with cocoa that you know and love
- WAKE UP TO WOW: Wake up to the Nutella spread that puts a delectable experience on your plate—with the perfect breakfast or brunch topping for pancakes, waffles and bread
- MADE FOR BAKING: Baking with Nutella opens up a world of delicious possibilities with this rich, creamy spread. From a savory ingredient to an irresistible topping, adding Nutella can make your cupcakes, muffins, cookies and recipes more irresistible
- INSPIRATIONAL RECIPES: Discover delicious recipes and make even the most ordinary mornings feel extraordinary. Transform pancakes, waffles, toast, crêpes, tortillas, fruit and more into something special
- WAYS TO SHARE: Nutella lets you share in special moments together with a variety of packaging sizes, so no matter if you need a little, a lot, or just want it on the go, there's a Nutella for you
Frequently Asked Questions
Is Nutella safe for my kids to eat for breakfast?
Yes. Nutella is a hazelnut-cocoa spread that has been a family breakfast staple for over 50 years, with no artificial colors and a flavor profile that appeals to children. Parents should note it contains hazelnuts, milk, and soy, so it is not suitable for kids with those allergies.
Can my child spread Nutella on their own toast without making a mess?
Yes. Nutella has a velvety, spreadable consistency similar to peanut butter that glides easily onto toast, English muffins, bagels, and waffles, so most children can spread it themselves with a standard butter knife after a little practice.
Does Nutella need to be heated or cooked before serving to kids?
No. Nutella is a ready-to-eat spread straight from the jar with no preparation required, which makes it ideal for busy school mornings when you need a no-cook breakfast option that still feels special.
Is the Nutella jar safe to keep in a home with young children?
Yes. The jar is sealed at the factory for freshness and has a standard screw-top lid, and because it is a pantry food item rather than a heat source or chemical product, it presents no special hazard in a kitchen used by families with children.
Will my picky eater actually eat Nutella?
Most children love Nutella because the hazelnut-cocoa flavor is sweet without being overpowering, and the smooth texture has no chunks or bits that picky eaters tend to reject. It is one of the most reliable kid-pleasing pantry items available.
Can I pack Nutella in my child's school lunch?
Yes. Nutella spreads nicely on bread, crackers, and pretzels for a lunchbox treat. For sandwiches, spread it in the morning to prevent the bread from getting soggy, and pair it with a cold pack if your child keeps lunch in a warm locker or cubby.
Is Nutella a better breakfast option than chocolate syrup or candy?
Yes. While Nutella is still a sweet spread best enjoyed in moderation, it contains real hazelnut and cocoa nutrients — including Vitamin E, B vitamins, iron, magnesium, and antioxidants — that you will not find in a bottle of chocolate syrup.
How long will an open jar of Nutella stay fresh in my kitchen?
An opened jar of Nutella stays fresh for several months when stored in a cool, dry cupboard with the lid screwed back on, which is more forgiving than many other spreads and makes it practical for families who use it gradually rather than all at once.
Can I use Nutella in baked goods my kids will eat?
Yes. Nutella works as a filling for cupcakes, a swirl in muffin batter, a layer in cookie dough, and a topping for homemade crêpes, and the bake-stable formula holds its flavor and texture when heated, so it bakes into kid-friendly treats without breaking down.
Is Nutella too sweet for a morning breakfast?
No. Nutella is not too sweet compared to other chocolate spreads or frostings, and most families pair a thin layer with bread, fruit, or peanut butter to balance the flavor, which keeps the sugar level reasonable for a weekday breakfast.
How does Nutella compare to chocolate-flavored breakfast cereals?
A thin layer of Nutella on whole grain toast gives you a similar chocolate flavor experience with more nutrient density from the hazelnuts and cocoa, and it does not contain the same level of added sugar and processed ingredients that chocolate cereals typically do.
What is a healthier swap for jam or jelly on my kid's toast?
Nutella is a popular swap for jam or jelly because it offers hazelnut protein, cocoa antioxidants, and a richer flavor, though it does contain sugar, so most parents pair it with whole grain bread and fresh fruit for a more balanced breakfast.
Is the Nutella jar easy for small hands to open?
The 13 oz jar has a standard screw-top lid that older children can open independently, while younger children may need a parent's help on the first open. Once the factory seal is broken, the lid turns easily for repeat use.
Can I use Nutella to make breakfast feel special on a school morning?
Yes. A jar of Nutella in the pantry is one of the lowest-effort ways to turn a regular Tuesday morning into a 'wow' moment — a thin layer on warm toast, a drizzle on pancakes, or a swirl into oatmeal gets the whole family to the table faster.
Does Nutella contain any ingredients I should worry about for my child?
Nutella contains hazelnuts, milk, and soy, so it is not appropriate for children with those allergies. Beyond allergens, the ingredient list is straightforward — sugar, palm oil, hazelnuts, cocoa, milk, and soy lecithin — with no artificial colors or preservatives.
How can I get my child to eat breakfast when they refuse in the morning?
Nutella is one of the most effective tools for picky breakfast refusal because the hazelnut-cocoa flavor is something children already associate with a treat, and spreading it on toast, waffles, or English muffins takes under a minute on a rushed morning.
What is the best way to spread Nutella on toast without tearing the bread?
Use a butter knife warmed under hot water and dried, then spread Nutella on warm (not hot) toast in a thin, even layer. A room-temperature jar also spreads more easily than a cold one straight from the fridge.
Can I use Nutella as a baking ingredient in cupcakes and cookies?
Yes. Nutella works as a filling for cupcakes, a swirl in muffin batter, a layer in cookie dough, and a topping for frosted cakes. The formula is bake-stable, so it holds its flavor and creamy texture when heated in standard home baking recipes.
How do I store Nutella after opening the jar?
Store an opened jar of Nutella in a cool, dry cupboard with the lid screwed on tightly. It does not require refrigeration, and keeping it at room temperature preserves the spreadable consistency and rich hazelnut flavor for several months.
Does Nutella work with gluten-free breads and baked goods?
Yes. Nutella itself does not contain gluten, so it spreads and bakes into gluten-free toast, crackers, crêpes, and cookies just as well as traditional wheat-based products. Always check your bread or recipe ingredients for gluten-free certification if that is a concern.
Is Nutella compatible with a vegan diet?
No. Nutella contains skim milk powder, so it is not vegan. It is, however, suitable for vegetarian diets and works well as a hazelnut-cocoa spread for households that include dairy but avoid meat.
What comes in the box when I order a 2-pack of Nutella?
A 2-pack order includes two individually sealed 13 oz jars of Nutella Hazelnut Spread with Cocoa, each with its own lid and freshness seal. No additional accessories, spreaders, or recipe cards are included.
How long is the shelf life of an unopened Nutella jar?
An unopened jar of Nutella has a long shelf life of several months past the printed best-by date when stored in a cool, dry cupboard. Always check the date on the lid or label before purchasing if shelf life is a priority.
Is Nutella safe for people with peanut allergies?
Nutella is made from hazelnuts, not peanuts, and the recipe is peanut-free, but the product is manufactured in a facility that also processes other tree nuts. Anyone with a severe nut allergy should consult their allergist before consuming.
What is the difference between Nutella and regular chocolate spread?
Nutella is a hazelnut-cocoa spread, meaning the chocolate flavor is balanced with real hazelnut content, while regular chocolate spreads are often primarily sugar and palm oil with little to no nut content. The hazelnut gives Nutella a richer flavor, smoother texture, and more nutrient density from Vitamin E, B vitamins, and minerals.
