King Arthur Measure for Measure Gluten-Free Flour – 1:1 Substitute for Streamlined Recipe Conversion and Faster Baking
King Arthur Measure for Measure Gluten-Free Flour – 1:1 Substitute for Streamlined Recipe Conversion and Faster Baking
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Why you'll love it
- Drop-in 1:1 substitution eliminates the guesswork and recipe conversion of typical gluten-free flours
- Triple certifications (Non-GMO, GFCO, Kosher) give confidence to shoppers with strict dietary or religious requirements
- Nutrient fortification with iron, calcium, and vitamin B addresses concerns about nutritional gaps in gluten-free diets
- Resealable 3-lb bag keeps flour fresh across many baking sessions, reducing waste
- Heritage brand founded in 1790 and 100% employee-owned signals trustworthy quality over private-label alternatives
Perfect for
- Baking gluten-free cookies without altering family recipes
- Substituting wheat flour 1:1 in cake and muffin batters
- Whipping up gluten-free pancakes for breakfast
- Preparing allergen-friendly baked goods for guests or potlucks
- Stocking a gluten-free pantry for everyday baking needs
Product Information
Versatile Baking: Perfect 1:1 substitute for wheat flour in non-yeasted recipes, ideal for gluten-free cookies, cakes, muffins, and pancakes. Simplify your gluten-free baking with this all-purpose flour alternative. Nutrient-Fortified: Enriched with iron, calcium, and vitamin B, this King Arthur gluten free flour blend ensures you don't miss out on essential nutrients. Enjoy delicious baked goods without compromising on nutrition. Certified Quality: Non-GMO Project Verified, Certified Gluten-Free by GFCO, and Kosher certified. Trust in the quality and safety of this meticulously tested flour blend for all your gluten-free baking needs. Convenient Packaging: Comes in a 3-pound resealable bag, ensuring freshness and easy storage. The perfect size for frequent bakers or those new to gluten-free cooking. Measure and pour with ease, keeping your pantry organized and your flour fresh. Trusted Brand: King Arthur Baking Company, founded in 1790, is America's oldest flour company. As a 100% Employee-Owned business, we're committed to providing the highest quality baking products and inspiring recipes for our customers
Product Dimensions : 12.4 x 7.6 x 11.2 inches; 3 Pounds Item model number : 0071012075232 UPC : 071012075232 Manufacturer : King Arthur Flour Units : 48.0 Ounce Best Sellers Rank: #653 in Grocery & Gourmet Food
Frequently Asked Questions
Will this flour save me time when I want to bake quickly after work?
Yes. The 1:1 measure-for-measure substitution means you do not need to recalculate flour blends, hydration, or add gums separately. You can open a recipe, swap in this flour, and start mixing, which makes weeknight baking much faster.
Can I keep this flour in my small home baking station without it going stale?
Yes. The 3-pound resealable bag is designed to keep flour fresh across many sessions. You can leave it on a shelf, in a pantry, or in a small baking cabinet and reseal it after each use.
Is this a good flour to stock in a gluten-free pantry for everyday baking?
Yes. It is designed as a versatile, all-purpose 1:1 replacement, so one bag covers cookies, cakes, muffins, pancakes, brownies, and quick breads. That makes it a high-utility, low-clutter pantry staple.
How does this help me transition to gluten-free baking without a learning curve?
Because it substitutes 1:1, you do not have to learn a new system of flour blends, weigh ingredients, or recalculate recipes. You keep the same cups, spoons, and timing you already use, which shortens the learning curve dramatically.
Can I use this flour for batch meal prep and weekend baking sessions?
Yes. The 3-pound bag is well sized for batch baking multiple trays of muffins, cookies, or pancakes at once, and the resealable top keeps the remaining flour fresh for the next session.
Is this flour a good fit for someone who bakes to focus or unwind between tasks?
Yes. Quick, reliable recipes made with a 1:1 flour are easier to commit to, which means your baking ritual is more likely to actually happen. Less troubleshooting and more actual baking supports a smoother, more productive wind-down.
Will I waste flour with this bag compared to a smaller package?
No. The resealable 3-pound bag is designed to keep flour fresh, so you can use a little at a time without the rest going stale. For frequent bakers, the larger size is actually less wasteful than buying multiple small bags.
How does this compare to buying individual gluten-free flours like rice, tapioca, and xanthan gum?
Buying and measuring individual gluten-free flours takes more time, more storage space, and more recipe math. This blend is pre-balanced to substitute 1:1, which collapses several steps into one bag and saves time on every bake.
How does this compare to a regular all-purpose wheat flour for everyday baking?
Functionally, it works the same way in non-yeasted recipes. You measure, mix, and bake using your standard recipe, with the only difference being that the final result is gluten-free. That makes it easy to keep both flours in rotation.
Is this a good flour for someone who wants to start a small home baking routine?
Yes. The 1:1 swap removes the biggest friction point in gluten-free baking, which is recipe conversion. That makes it easier to commit to a regular baking habit without frustration.
Can I keep this flour at my desk or in an office kitchenette?
It is better suited to a home kitchen or pantry because of the 3-pound size, but if you have a dedicated shared baking area, the resealable bag makes it easy to store in a small cabinet alongside other dry goods.
Does the resealable bag help me stay organized in a small kitchen?
Yes. The bag is self-contained and reseals, so you do not need a separate canister, clip, or container. That keeps your baking station cleaner and more efficient.
Will this flour help me avoid recipe failures that waste time and ingredients?
Yes. Because it is engineered for 1:1 substitution, the main cause of gluten-free recipe failure, which is incorrect flour ratios, is largely removed. You spend less time debugging and more time baking successfully.
Is this a good option for someone who bakes to fuel a study or work schedule?
Yes. Quick recipes like muffins, pancakes, and bars made with this flour are easy to prep in advance, store well, and provide portable snacks for busy study or workdays.
How long does a bag typically last a casual home baker?
For a casual baker who bakes once or twice a week, a 3-pound bag usually lasts several weeks to a few months, depending on the recipes. The resealable top keeps it fresh the entire time.
Is this flour from a brand with a long track record?
Yes. King Arthur was founded in 1790 and is 100% employee-owned. For productivity-minded shoppers, that heritage signals consistent quality and a brand that is unlikely to disappear or change its formula without notice.
How do I substitute King Arthur Measure for Measure Gluten-Free Flour in a recipe?
For non-yeasted recipes like cookies, cakes, muffins, brownies, and quick breads, simply swap it in cup for cup for the wheat flour called for in the recipe. No extra gums, no special blending, and no hydration adjustments are required for most standard recipes.
Can I use this flour for yeasted recipes like bread or pizza dough?
It is specifically designed as a 1:1 replacement in non-yeasted recipes. For yeasted breads and pizza dough, you will get better results with a gluten-free flour blend formulated for yeast, since yeasted doughs need different protein and starch structures to rise properly.
How should I store this flour to keep it fresh?
Keep the bag sealed using the built-in resealable closure and store it in a cool, dry place such as a pantry or cabinet. There is no need to transfer it to a separate container, but you can if you prefer an airtight canister for organization.
Is this flour compatible with dairy, eggs, and other common baking ingredients?
Yes. It is designed to work as a direct flour replacement in standard baking recipes, so it is fully compatible with dairy, eggs, butter, oil, sugar, leaveners, and flavorings just like regular all-purpose wheat flour.
Will it work in recipes that call for almond flour or coconut flour?
No, not as a direct substitute. Almond and coconut flours behave very differently in baking and require adjusted liquid and egg ratios. This flour is designed to replace wheat flour 1:1, not nut-based or coconut-based flours.
What is in the bag when it arrives?
You will receive one 3-pound resealable bag of King Arthur Measure for Measure Gluten-Free Flour, ready to use. No additional tools, mixes, or accessories are required, though you will need standard baking ingredients like eggs, butter, sugar, and leaveners to complete most recipes.
Is this flour safe for people with celiac disease?
Yes. It is Certified Gluten-Free by the GFCO, which tests to 10 ppm, well below the FDA gluten-free standard of 20 ppm. It is produced in a system designed to keep it safe for people with celiac disease and gluten intolerance, though you should always check the current packaging for the latest allergen and certification information.
Does this flour contain any major allergens like nuts, dairy, or soy?
The flour itself is designed to be a wheat-flour replacement and is nut-free in formulation. However, it is always best to read the most current ingredient statement and allergen information printed on the bag before baking for anyone with severe allergies.
What is the difference between this flour and a regular all-purpose wheat flour?
Regular all-purpose wheat flour is made from wheat and contains gluten, which gives traditional baked goods their structure. King Arthur Measure for Measure Gluten-Free Flour is made without wheat and is engineered to replace wheat flour 1:1 in non-yeasted recipes, so it provides similar performance for people avoiding gluten.
