Clorox Fraganzia Laundry Scent Booster Crystals, Effortless Ocean Scent for a Less-is-More Laundry Routine
Clorox Fraganzia Laundry Scent Booster Crystals, Effortless Ocean Scent for a Less-is-More Laundry Routine
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Why you'll love it
- Trusted Clorox brand reputation in laundry care
- Wide scent variety (Ocean, Lavender, Vanilla, Rose, Linen, Spring, Morning Sky, Cedarwood & Sage, Dreamy Jasmine, Citrus Blossom) lets buyers match scent to mood or season
- Safe on all fabrics and colors with no fading worries, even on mixed loads
- Adjustable dosing gives control over scent strength without changing detergent
- Easy-pour 70 oz wide-mouth bottle minimizes mess and fits a grab-and-pour routine
- Compatible with both standard and HE machines, dissolving fully across water temperatures
Perfect for
- Boosting everyday laundry with a long-lasting ocean-inspired clean scent
- Refreshing guest bedding, pillowcases, and bath towels before visitors arrive
- Eliminating lingering odors on kids' clothes, workwear, and gym basics
- Customizing fragrance intensity per load (light touch for delicates, stronger for towels)
- Storing a bulk 70 oz supply in the laundry room to reduce frequent rebuys

Knock Something Off Of Your To Do List
Fewer wrinkles = less time spent ironing. Go ahead, take the dog out on that walk you promised, put the finishing touches on your favorite dish, or take on that email inbox.
No One Likes Clingy Laundry
Who wants their laundry clinging to them? Fraganzia laundry solutions control static, preventing your clothes from sticking to you (and each other).
Sweaty Clothes Have Met Their Toughest Opponent
Your child finally brought home last season's sweaty hockey jersey. We give it one cycle until it smells like delicious lavender. Goal.

Embark on a scented journey with Clorox Fraganzia. Irresistible, long-lasting scents conceal unpleasant odors to enhance your home. Trust the cleaning power of Clorox while indulging your home in inspiring scents.



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Product Information
IN-WASH SCENT BOOST: Pour crystals directly into the washer drum before adding clothes to infuse loads with a clean Ocean fragrance that goes beyond detergent alone. Adjust the amount for a lighter or stronger scent in standard or HE machines.
SAFE ON COLORS & FABRICS: Designed for use on towels, sheets, everyday clothing, and activewear without fading worries. The fragrance beads dissolve in the wash and disperse evenly for consistent scent across mixed loads and water temperatures.
EASY POUR, LESS MESS: The large 70 oz bottle features a wide mouth for controlled pouring into the drum. Keep it beside your detergent for a simple grab-and-pour step that fits smoothly into your normal laundry routine.
LONG-LASTING FRESHNESS: Made for households that want clothes and linens to smell freshly laundered after every cycle. Add to workwear, kids clothes, gym basics, and bedding to refresh fabrics wash after wash in every season.
WORKS WITH YOUR ROUTINE: Use as an add-on scent booster with your preferred detergent and other laundry helpers. Pour beads first, add laundry next, then run your usual cycle for reliable fragrance results with each load.
GREAT FOR HOME LINENS: Ideal for sheets, pillowcases, blankets, and bath towels when you want a crisp ocean-inspired aroma. Use during weekly linen refreshes or before guests arrive for an inviting clean scent.
LARGE 70 OZ SUPPLY: One generous size bottle helps reduce frequent rebuys and keeps your laundry room stocked. Perfect for busy homes with frequent loads that want consistent scent performance for families daily.
Clorox Fraganzia Laundry Scent Booster Crystals are in-wash fragrance beads designed to add a fresh, clean Ocean scent to clothes and household linens. Pour the crystals into the washer drum before your laundry, then run your usual cycle with detergent for noticeably scented results. Formulated for everyday use, the beads dissolve in the wash and are safe for all fabrics and colors. Use them for towels, sheets, workwear, and mixed loads when you want a consistent just-washed scent that complements your regular laundry routine. Compatible with standard and HE washers. The 70 oz bottle offers a larger supply for homes that wash often. Adjust the amount you use to control fragrance intensity, and store the easy-pour bottle with your laundry essentials for convenient, low-mess refills between loads.
Items Details
Frequently Asked Questions
Does the bottle design fit a minimalist laundry shelf?
The clean label and simple wide-mouth silhouette are designed to blend into a streamlined laundry space without visual clutter.
Can I use one product across all my loads to keep my routine simple?
Yes. Fraganzia works across towels, sheets, activewear, and everyday clothing, so you can standardize on a single scent booster for every load.
Will a scent booster add an extra step to my already simple routine?
It's a one-scoop addition at the start of the wash cycle, so it slots in without disrupting an existing minimalist laundry workflow.
Is one scent enough, or do I need multiple for a curated home?
Many minimalist buyers stick to one signature scent, like ocean or linen, to maintain a consistent, intentional home fragrance profile.
Can I skip fabric softener and still get a soft, fresh feel?
Fraganzia is a scent-only booster, so if you want additional softness you would still use your preferred softener, but the scent comes through clearly without it.
Will this make my laundry routine feel more complicated?
It is a single pour at the start of the cycle and works in any standard or HE machine, so most users find it actually simplifies scent decisions.
How does Fraganzia compare to owning multiple specialty detergents?
Instead of buying separate detergents for scent, you can use one trusted detergent plus Fraganzia, reducing the number of bottles in your laundry room.
Is it better than a wall plug-in air freshener for a clean home?
Wall plug-ins add ambient scent to a room, but Fraganzia scents your textiles directly, so the aroma is felt close to the body where it matters most.
How does it compare to in-wash perfume pods?
Loose crystals let you adjust the exact dose per load, while pods are fixed, so Fraganzia fits a more controlled, intentional laundry routine.
Is the 70 oz bottle too much for a small household?
The 70 oz bottle is built for frequent laundry households, but smaller households can opt for the 18 oz or 36 oz sizes for a more minimalist pantry footprint.
Will the ocean scent feel like too much in a quiet, neutral home?
The fresh ocean profile is light and clean rather than heavy, so it tends to complement rather than overwhelm a quiet, neutral home aesthetic.
What if I want a completely fragrance-free home — should I skip scent boosters?
If you prefer no fragrance at all, Fraganzia is not necessary, but if you want a single, subtle signature scent, ocean is one of the lightest options in the line.
How do I use Clorox Fraganzia Laundry Scent Booster Crystals in my wash?
Simply add the desired amount of Fraganzia crystals directly into the washer drum before loading your clothes, then add detergent and laundry as usual. The crystals dissolve fully in the wash water, infusing your fabrics with a long-lasting ocean-inspired scent.
How much should I use per load for the right scent strength?
Start with one small scoop for a light fragrance on delicates and everyday clothing, and increase to a fuller scoop for towels, sheets, and activewear when you want a stronger scent. Adjust the amount to match your personal preference.
Can I use Fraganzia with my regular detergent and fabric softener?
Yes. Fraganzia is designed to layer on top of your existing detergent and softener routine, so you do not need to change your wash products to enjoy the added scent.
Is Fraganzia safe for HE (high-efficiency) washing machines?
Yes. The in-wash fragrance crystals are formulated to dissolve fully in both standard and HE washers, with no residue left behind.
Does Fraganzia work in cold water?
Yes. The crystals are designed to dissolve across all common wash temperatures, including cold, warm, and hot cycles.
What's in the box when I order the 70 oz size?
Your order includes one 70 oz easy-pour bottle of Clorox Fraganzia Laundry Scent Booster Crystals in the selected scent, ready to use with your regular laundry routine. No additional accessories are required.
Will Fraganzia fade my dark or colored clothing?
No. The formula is color-safe and fabric-safe, so it is designed to be used on dark, bright, and mixed-color loads without causing fading.
Can I use Fraganzia on items that say 'do not use fabric softener'?
Fraganzia is a scent-only booster and does not contain the conditioning agents found in fabric softener, so it is generally safe on most performance and moisture-wicking fabrics, though you should always follow the care label on specialty items.
What is the difference between a laundry scent booster and a fabric softener?
Fabric softener coats fibers to reduce static and add softness, while a scent booster is dedicated solely to infusing long-lasting fragrance into your laundry. You can use one, the other, or both depending on your routine.

